Once again, the architects from mode:lina™ have taken up the challenge of designing a temporary watch store for the Swedish brand TRIWA. The objectives, similar to the previous time, include not only the use of renewable materials (the booth is created for just a month), low construction cost, and fast building… but above all, the construction of a global brand identity.
The previous implementation exceeded both the client’s and the architects’ expectations by far. Photos of the booth were published worldwide, on the internet, and in the press. The designers opted for a well-known material – cardboard, this time in the form of tubes! Over 900 cardboard tubes, held together by car straps, surround the display cases made of raw OSB boards.
