Yes Urban Pop-up Store

Yes Urban Pop-up Store

The YES jewelry company introduces a new kind of shopping format and opens its first pop-up store. The one-of-a-kind YES pop-up store, created by the mode:lina™ –  Poznań-based architectural studio, has settled in Gdynia. The values of the jewelry brand: rebellion, courage, and authenticity are all reflected in this project. As declared by the design team: In one object we have combined two wonderful art fields – architecture and noble craftsmanship of the YES brand – says Anna Kazecka-Włodarczyk, the pavilion designer.


  • Project Yes Urban Pop-up Store
  • Investor Biżuteria YES
  • Design Paweł Garus, Jerzy Woźniak, Anna Kazecka-Włodarczyk
  • Photos Patryk Lewiński
  • Completion 2022
  • Location Gdynia
  • Area 12 m2
  • Press Release Download Press Release

During the creation process, we were inspired by jewellery, creating a place alluding to the works of goldsmiths. The facade of the container has been covered with over two hundred metal cable trays, usually found under the ceilings of office buildings. Openwork trays, painted in gold or green, gain nobility, becoming a prominent decoration of the pavilion.

In the metal façade, we cut out round shapes in contrast to the sharp edges. The openings are highlighted with golden frames illuminated at night. The entire design is complemented by stone and rounded mirrors. We tried to make the elements of architecture alike the details and forms of the jewellery produced by YES. The external shapes of the pavilion smoothly blend into the interior design, forming a coherent whole. Colours and materials identifying the brand lay the finishing touches to the entire design.

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ul. Zwierzyniecka 28D/2
60-814 Poznan, Poland