LAKO’s fair stand reflected the brand’s main strengths: innovation, minimalism, and refined design of its lighting. This is why the character of the brand and lighting produced by LAKO became the key theme of the pavilion’s form.
The visitors were first surprised by the elevation itself which from a distance looked like a monochrome monitor. This was in fact a sequence of black cuboids and LAKO’s lamps (BOX N RR), which coupled with the white outline of the entrance, created an inscription of the brand’s name.
Behind such a distinctive texture of the elevation, there was a white, very well-lit interior of the pavilion, where its minimalist architecture became a backdrop to a display of LAKO’s flagship lamps.