The visitors were first surprised by the elevation itself which from a distance looked like a monochrome monitor. This was in fact a sequence of black cuboids and LAKO’s lamps (BOX N RR), which coupled with the white outline of the entrance, created an inscription of the brand’s name.
Behind such a distinctive texture of the elevation, there was a white, very well-lit interior of the pavilion, where its minimalist architecture became a backdrop to a display of LAKO’s flagship lamps.